Back-to-school ad campaign as part of my summer as a SoFi Creative Intern. Marketing intern, Ryan Smoot, and I were responsible for developing a back-to-school campaign focusing on reaching and engaging 18-24 year olds.
Working alongside Senior Copywriter, Marty Bonacorso, Investor Semester was launched.
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The campaign consisted of a Snapchat filter and paid Instagram stories driving to SoFi Invest and app download.
The back-to-school campaign also features a $1,000 Instagram sweepstakes for college students. Deliverables for the sweepstakes included Instagram stories and various emails.
